Blog | MIXX Canada 2010 http://www.mixxcanada.com/blog/ The IAB MIXX Conference series Blog gives you the latest news, helpful links and announcements related to upcoming events. The Interactive Media advertising landscape is changing fast, so the new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve with leading-edge speakers, from around the globe, half-day Case-study Roadshows, and Full-day conference events. en Copyright 2011 Wed, 21 Sep 2011 18:40:15 -0500 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification Toronto Roadshow On Sept. 23, 2011 Almost Sold Out! Don't Miss Out!!

Get:

- Latest National + Local Stats on Internet + Mobile from comScore

See/Hear:

- Casale Media: Videobox Campaign for NCC

- Google Canada: Kraft Billboard + YouTube Channel

- Mediative: Mobile Advertising for YPG

- NHL.com: Dove Men+Care Branded Content

- Postmedia: Financial Post 30-Second Mentor Videos

- Rogers Digital Media: iVillage Branded Content + Social

- Tribal Fusion: Energy Drink Look-Alike Audience Targeting

- Tribute.ca: Local Advertiser Web + Mobile Successes

]]> http://www.mixxcanada.com/blog/2011/09/toronto-roadshow-on-sept-23-2011-almost-sold-out-dont-miss-out/ http://www.mixxcanada.com/blog/2011/09/toronto-roadshow-on-sept-23-2011-almost-sold-out-dont-miss-out/ Wed, 21 Sep 2011 18:40:15 -0500 Terence Kawaja Leads Off MIXX Canada Full-day On Sept. 22, 2011 With "The Art- + Science-ification" Of Media

The Science-ification of the Internet and related Digital technology has already occurred (consider how fast the Direct Response or Pay-For-Performance industry has grown in just these past few years), and will continue to cause massive change to a variety of industries - with Media sitting squarely in the path of the innovation/disruption frontier yet again. 

The transformation is driven by the four "horsemen" of Social, Mobile, Local and Real Time. The net winner, is of course, the Consumer: with lower cost content, increased choice and personalization. But even as we speak, many billions in market capitalization of large, incumbent players is still at stake, even as new entrepreneurial opportunities abound. 

Who wins, who loses and why should you care? And what about the Art-ification part of the equation? Terence Kawaja, advisor on over $300 *billion* worth of mergers and acquisitions to date - and strategic partner to many of the companies at the nexus of today's conflict ¬- gives his take on the ensuing melee still to come, and its implications on Digital advertising, both at the top, and bottom ends of the purchase funnel.

]]> http://www.mixxcanada.com/blog/2011/09/terence-kawaja-leads-off-mixx/ http://www.mixxcanada.com/blog/2011/09/terence-kawaja-leads-off-mixx/ Wed, 21 Sep 2011 18:34:41 -0500 Alex Bogusky, FearLess Cottage founder, Chief Creative Insurgent and legendary partner at Crispin Porter + Bogusky (CPB) to lead off IAB Canada’s MIXX Canada Conference in Toronto on March 10, 2011 When Alex Bogusky - arguably the most famous man in advertising - simultaneously resigned from both MDC Partners and Crispin, Porter + Bogusky in July 2010, a shockwave of massive proportions spread throughout the global marketing community.

After all, Bogusky, named Adweek’s Creative Director Of The Decade, had successfully grown CPB to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and annual billings of over $1Billion. Under Bogusky’s direction, CPB became the world's most-awarded Agency; and is still the only shop to have won the Cannes Advertising Grand Prix in all five categories: Promotion, Media, Film, Cyber and Titanium.

So why walk away?

Having achieved "it all," in his last years at CPB, Bogusky retreated from the spotlight and began wondering if the very challenges that threatened to end business dominance for his clients -- including a growing transparency now demanded by legions of educated, empowered and connected consumers -- might actually be the key to their corporate salvation, as well as their and our, collective survivability.

What does all of this have to do with Interactive advertising?

“The pace of change within the Interactive industry demands that we constantly rethink old ways of doing things, and not hang on to models that are no longer working,” says Paula Gignac, President, IAB Canada. “Having Alex Bogusky give us his insights and opinions about how Advertisers can Get Beyond Business As Usual, rethink and reset for success in the coming decade and beyond -- as well as the role that Agencies and Media Companies can play in this transformation -- will be the foundation that we build upon and refer back to, as we explore additional topics in our March 10th, 2011 MIXX Canada Conference, including:

  • Getting Beyond The Click And Into Branding, with Gian Fulgoni, Executive Chairman and Co-founder of comScore Inc. (UK)
  • Getting Beyond Targeting And Into Intelligence, with Andrew Newman, Global Senior Director of Insights, Tribal Fusion (UK)
  • Getting Beyond Collecting "Fans" And Into Engaging Social Gamers, with Bill Clifford, VP Global Sales, WildTangent (US), and,
  • Getting Beyond The Desktop And Onto Tablets, with Anthony Novac, Founder and CEO, Spreed Inc. (CAN)

To purchase tickets for MIXX Canada on March 10, 2011, in Toronto, ON, please see: www.mixxcanada.com.  NOTE: MIXX Canada Earlybird rates end January, 31, 2010.

]]> http://www.mixxcanada.com/blog/2011/01/alex-bogusky-fearless-cottage/ http://www.mixxcanada.com/blog/2011/01/alex-bogusky-fearless-cottage/ Wed, 19 Jan 2011 22:28:54 -0500