WELCOME TO IAB CANADA'S MIXX CANADA CONFERENCE SERIES!

The IAB MIXX Conference series Blog gives you the latest news, helpful links and announcements related to upcoming events. The Interactive Media advertising landscape is changing fast, so the new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve with leading-edge speakers, from around the globe, half-day Case-study Roadshows, and Full-day conference events.

Steve Rubel will open both the Toronto and Montreal MIXX Canada Full-day Conferences! (Sept. 29, 2009; Oct. 1, 2009)

Rubel’s insightful take on how Interactive marketing technologies are revolutionizing todays’ business platforms is sought after globally. His blog,  Micro Persuasion, which weighs in on digital marketing trends, boasts 50,000 daily readers and has been cited as a must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. Rubel also writes a weekly column for Advertising Age, in addition to connecting with a mass group of friends and followers on Facebook and Twitter, and now via his “lifestream” posts.

Experiment (again), evolve (again) or die (again) is basically Steve Rubel’s motto, and we agree whole heartedly. In fact, because the Online universe is innovating, transforming and resetting at such a rapid pace now, keeping on top of emerging technologies, and more importantly -- how consumers might explore and interact with them - has never been more important.

But the good news, as Steve Rubel will tell us, is that there are a myriad of ways to inject emerging technologies into more than just our marketing programs -- but even better - into our actual business DNA: with the result being, that our organizations can gain new momentum that can catapult us over our competitors.

Look forward to seeing you there!

 

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