We'll be posting notes and articles related to topics that we'll be featuring at the MIXX Canada Conference Series as it runs through September and October 2008, and March 2009.
We hope you'll contribute your thoughts and comments as well.
Talk to you soon!
IAB Canada’s NEW! MIXX Canada Conference Series (www.mixxcanada.com), will launch with a Full-day Conference in September 2008, a Cross-Canada Roadshow in October 2008, and another Full-day Conference in March 2009. But by far, the biggest change in the Conference Series, is the commitment by the IAB and its MIXX Canada sponsors, to make the MIXX Canada events completely carbon neutral.
The term carbon neutral, means that the impact on the environment as a result of carbon emissions produced in association with travel to and from the conferences; electricity and water consumed during the days; as well as waste produced at the venues - will be offset through processes designed to first reduce the carbon "footprint" associated with the events themselves; and secondly, by investing in sustainable resources that will offset the remaining environmental debt.
"This is a historic day for the Canadian Interactive marketing community," says Paula Gignac, President of IAB Canada, "Since 2004, there have been over 80 carbon neutral events in Canada; unfortunately, none of them seems to have originated from within the Interactive marketing or advertising sectors... Today, IAB Canada along with the sponsors of our new MIXX Canada Conference Series are stepping up to the plate, and vowing to finally make good on one of the so-called 'promises' of the digital age, and harness this technology to deliver less waste and less impact on the environment."
