Get:
- Latest National + Local Stats on Internet + Mobile from
comScore
See/Hear:
- Casale Media: Videobox Campaign for NCC
- Google Canada: Kraft Billboard + YouTube Channel
- Mediative: Mobile Advertising for YPG
- NHL.com: Dove Men+Care Branded Content
- Postmedia: Financial Post 30-Second Mentor Videos
- Rogers Digital Media: iVillage Branded Content + Social
- Tribal Fusion: Energy Drink Look-Alike Audience Targeting
- Tribute.ca: Local Advertiser Web + Mobile Successes
The Science-ification of the Internet and related Digital technology has
already occurred (consider how fast the Direct Response or Pay-For-Performance
industry has grown in just these past few years), and will continue to cause
massive change to a variety of industries - with Media sitting squarely in the
path of the innovation/disruption frontier yet again.
The transformation is driven by the four "horsemen" of Social,
Mobile, Local and Real Time. The net winner, is of course, the Consumer: with
lower cost content, increased choice and personalization. But even as we speak,
many billions in market capitalization of large, incumbent players is still at
stake, even as new entrepreneurial opportunities abound.
Who wins, who loses and why should you care? And what about the
Art-ification part of the equation? Terence Kawaja, advisor on over $300
*billion* worth of mergers and acquisitions to date - and strategic partner to
many of the companies at the nexus of today's conflict ¬- gives his take on the
ensuing melee still to come, and its implications on Digital advertising, both
at the top, and bottom ends of the purchase funnel.
When Alex Bogusky - arguably the most famous man in advertising - simultaneously resigned from both MDC Partners and Crispin, Porter + Bogusky in July 2010, a shockwave of massive proportions spread throughout the global marketing community.
After all, Bogusky, named Adweek’s Creative Director Of The Decade, had successfully grown CPB to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and annual billings of over $1Billion. Under Bogusky’s direction, CPB became the world's most-awarded Agency; and is still the only shop to have won the Cannes Advertising Grand Prix in all five categories: Promotion, Media, Film, Cyber and Titanium.
So why walk away?
Having achieved "it all," in his last years at CPB, Bogusky retreated from the spotlight and began wondering if the very challenges that threatened to end business dominance for his clients -- including a growing transparency now demanded by legions of educated, empowered and connected consumers -- might actually be the key to their corporate salvation, as well as their and our, collective survivability.
What does all of this have to do with Interactive advertising?
“The pace of change within the Interactive industry demands that we constantly rethink old ways of doing things, and not hang on to models that are no longer working,” says Paula Gignac, President, IAB Canada. “Having Alex Bogusky give us his insights and opinions about how Advertisers can Get Beyond Business As Usual, rethink and reset for success in the coming decade and beyond -- as well as the role that Agencies and Media Companies can play in this transformation -- will be the foundation that we build upon and refer back to, as we explore additional topics in our March 10th, 2011 MIXX Canada Conference, including:
To purchase tickets for MIXX Canada on March 10, 2011, in Toronto, ON, please see: www.mixxcanada.com. NOTE: MIXX Canada Earlybird rates end January, 31, 2010.
