WELCOME TO IAB CANADA'S MIXX CANADA CONFERENCE SERIES!

MIXX CANADA 2011
FULL-DAY CONFERENCE - TORONTO

* We'll be adding more Bios in the future, so make sure to check back frequently to see our updated list of Keynote and Panel Speakers

Keynote Speakers: (in order of appearance on Agenda)

Terence Kawaja is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. He is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal. At LUMA, Terry advises both established media and technology companies as well as digital growth companies. He is a recognized expert in the Internet and Digital media sectors and is a popular speaker at leading industry conferences. In the last year, LUMA advised on numerous digital media transactions:

• Sale of Ziff Davis Media to Great Hill Partners
• Sale of Invite Media to Google
• Sale of Dapper to Yahoo
• Sale of Demdex to Adobe
• Sale of Admeld to Google

Prior to founding LUMA Partners, Terry was Co-head of Digital Media at GCA Savvian; Global Head of Media M&A at Citigroup and CSFB; and CFO of publicly-traded Raindance Communications. Born in Quebec and raised in Toronto, Terry received his MBA from the Schulich School of Business, his JD from Osgoode Hall Law School, and his BA in Economics from the University of Western Ontario.

Eileen Naughton Managing Director, Digital Media Strategy, Google (Americas), is responsible for Digital media strategy, marketing and operations across Google's Display advertising businesses in North and South America -- including YouTube, the Google Content Network and Orkut. Earlier, as Director of Media Platforms, she helped shape Google's early entry into the Display, Video, Mobile and TV advertising business, and led integration of DoubleClick's platform, Rich Media and AdExchange sales teams into Google for 12 months post-acquisition. Eileen joined Google in 2006 as Director in the North American Direct Sales organization, responsible for large-Advertiser revenues the Eastern region. Previously, Eileen had a distinguished career at Time Warner Inc., where she was president of the TIME Group: TIME magazine's U.S. and international editions, TIME.com, TIME for Kids, LIFE Magazine and the Time & Life Picture Collection. She served as VP of Investor Relations during the merger of AOL + Time Warner; as President of Time Inc. Interactive, responsible for the Digital assets of Time Warner's publishing division; as Director of Finance + Planning at Time Inc.; and as GM of FORTUNE Magazine. She was named a "Woman to Watch" by AdAge Magazine in 2007. In 2009, she was featured in "How Remarkable Women Lead," a book focusing on successful female leaders by McKinsey & Company consultants Joanna Barsh and Susie Cranston.

Dana Toering is the Director of Sales and Business Development at AOL Canada where he is responsible for leading national sales for Canada and managing partnerships and strategic alliances for all of AOL's business operations in Canada. An IAB Canada Board Member with more than twelve years in the industry, Dana is veteran of the Digital media and technology space, with experience in sales and business development roles at DoubleClick, Yahoo! and Canwest as well.

Peter Farfaras is an Emerging Media Solutions Specialist at Microsoft Advertising, where he develops and manages the Digital advertising product strategies across Mobile, Video and Rich Media platforms to ensure they meet the demands of marketers who want innovative and impactful solutions that span across multiple screens. He is an Emerging Media subject matter expert and loves to evangelize the benefits of Mobile and creative innovation to the industry. Peter is also co-chair of the IAB Video Committee. Prior to joining Microsoft in 2005, Peter spent 10 years in London, England where he worked in Print, Digital and Mobile media as well as in global Sponsorships. He's held Advertising and Commercial Management roles for the UK's largest privately owned publishing company (Haymarket), specialising in the Automotive, Motorsport and Corporate Media lines of business. A senior consultancy position was Peter's most recent foray into the world of Sports Marketing and Sponsorship before he returned to Canada in 2004.

Mark McKee is Vice President of Marketing at TidalTV, where he leads the company's marketing, communications and sales development teams. Prior to joining TidalTV, Mark held management positions in sales and strategy development at Joost, where he was key in branding, developing of go-to-market advertising strategies and communications, creating advertising opportunities and integrated marketing solutions, operating deployment of advertising efforts and innovation, as well as crafting and executing consumer and advertising research initiatives. Previously, Mark has held a succession of roles including Manager of Sales Strategy for Massive Incorporated, New Business Development MTV, and Creative and Business Development positions at McCann Erickson and Fountainhead Creative.

Jouari Santiago is a driving force within Canada's Broadband Video industry, having spent the last decade building and improving Online and Video delivery experiences as well as advertising products around premium content. At Shaw Communications Inc, Mr. Santiago lends strategic and executive leadership to the company's Broadband Video initiatives. His work includes oversight of Shaw's TV Everywhere product strategy as well as Video delivery across Shaw Media's portfolio of Digital assets, including Globaltv.com. Currently the Chair of IAB Canada's Video Committee, prior to joining Shaw, Mr. Santiago managed product development for the Canada.com Network, comprised of Canadian newspapers and entertainment sites.

Mark Thompson is VP, Application Services, Pelmorex Media Inc. No stranger to Mobile product and service launches, he leads the Mobile team at Pelmorex with a wealth of experience in strategy creation, execution, market forecasting and partner collaboration. Thompson's leadership at The Weather Network and MétéoMédia has helped grow both Mobile Applications and Mobile Websites to the most popular in Canada, creating one of the most sought after Mobile advertising properties in the country. A member of IAB Canada's Mobile Council, Thompson is also a frequent speaker and moderator at National industry conferences and events. Prior to joining Pelmorex, Thompson served as Director, Wireless Operations for Amp'd Mobile in Los Angeles, and more recently as Director, Marketing for Amp'd Mobile's launch into the Canadian Marketplace. Thompson also spent 6 years with Bell Canada; working at Bell Mobility in acquisitions, youth marketing and wireless data. He also helped launch the Sympatico MSN co-branded software and portal.

Melody Adhami Partner, Plastic Mobile, is known both for her leadership in Canada's Mobile community, and for building strong relationships and establishing innovative strategies in Mobile marketing. As the co-founder of Plastic Mobile, an award-winning mobile marketing agency based in New York, Toronto and Vancouver, Melody Adhami has led many successful Mobile initiatives for companies such as Axe, Pizza Pizza, Rogers, TeamBuy, Royal LePage, CBC, CityTV and 680 News. In her day-to-day, she works directly with Plastic's clients to ensure measurable objectives are met without compromising creativity or user experience. Under Melody's leadership Plastic Mobile developed the first ever, video streaming iPad app, as well as local news radio applications in Canada, and won the Webby (an international award honouring excellence on the Internet) in the category of ‘Mobile Shopping'. Prior to joining Plastic Mobile, Melody worked with companies such as Bayer, Novartis and Unilever in Marketing. She acquired her MBA at DeGroote School of Business, majoring in Strategic Marketing, and was voted "most likely to be a successful entrepreneur" in her class. In 2011 the Globe and Mail crowned her the "Queen of Apps".

Nussar Ahmad is Founder and CEO of Addictive Mobility, and is responsible for leading the company's growth from start-up to its current position as the leading Mobile Social advertising network. Nussar has spoken at several national and international conferences related to Mobile and Social Marketing and is the founder of Addictive Digital labs, an innovation centre for Mobile media. Prior to co-founding Addictive, Nussar was a member of the senior management team at ooober.com and Diversinet (DVNTF), and has over 10 years C-level experience related to media advertising with fortune 500 brands.

Sarah Thompson Strategic Account Director, Networked Insights, truly gets how Digital, Social Media, Technology and PR all work together to tell the Brand story. With expertise in a diverse grab-bag of tactics including digital and email marketing, community engagement, media relations, video production, database management and overall integrated marcom and strategy, Sarah's client history is vast, and includes: Grant Thornton, SAP, Sun Microsystems, Iceberg Media, Teleglobe, Mitec Telecom, Ernst & Young, Xerox, Canon, Ogilvy Renault, Ernst & Young, Advanced Inc., Fujitsu Consulting, WIND Mobile, BMO InvestorLine and 3Com. For over 5 years, she also was a key part of the Accenture marketing team in Canada, and has worked with technology, telecommunications outsourcing and professional service firms including xwave, Bell and HP.