If there's one rule in Interactive, it's "The First One In Wins." Back in February 2006, when IAB Canada launched its Emerging Platforms Council, the iPhone was but a distant...
MIXX CANADA SPRING 2010
FULL-DAY CONFERENCE EVENT - TORONTO
* We'll be adding more Bios in the future, so make sure to check back frequently to see our updated list of Keynote and Panel Speakers
Keynote Speakers include:
Rob Young, Senior VP Planning Services, PHD Canada, began his full-time media career at Maclaren Advertising in the mid 70's following his graduation from the University of Western Ontario. Just five years later (1979), Rob, along with his partners, founded Harrison, Young, Pesonen and Newell Inc., and built it into one of Canada's largest, independent, media planning and buying operations. In 2003, Rob and his partners later sold HYPN to Omnicom, a Fortune 500 Agency and marketing services holding operation based in New York City, and the company's name was changed to PHD Canada. PHD Canada and sister agency Touché PHD of Montréal are part of the worldwide PHD network with offices throughout the UK, Europe and North America. Rob has overseen PHD Canada's Media Planning and Media Research output for many of Canada's largest and most sophisticated Advertisers, including Unilever, Honda and Home Hardware; all the while developing a reputation for providing stellar research and support to various industry associations and media companies. He has also Chaired/Vice Chaired the Canadian Outdoor Measurement Bureau (1991-1996), the Print Measurement Bureau (2000-2003) and BBM Bureau of Broadcast Measurement's Board (1996-2003).
Jeffrey Dickstein, Microsoft Advertising Solution Sales Executive - Gaming, focuses on driving innovation, revenue growth and thought-leadership across Microsoft's market-leading gaming platforms: including Massive, Xbox Live and Microsoft's casual gaming properties. Formerly from Ubisoft, Jeffrey oversaw product integration and in-game advertising sales for all of Ubisoft's titles, including the Tom Clancy franchises, CSI, and Rayman Raving Rabbids. In doing so, he established Ubisoft as one of the top sellers of integrated in-game advertising placements in the world, and recently won an Adweek Buzz Award for his integration of VISA into Ubisoft's CSI title. Prior to Ubisoft, Jeffrey was a Strategic Sales and Business Development Manager at Prima Games, a division of Random House Inc., where he worked with top VideoGame Publishers and was responsible for all B2B deals.
Eyal Zilnik, is Director of Business Development for Onestop Media Group. Founded in 2005, Onestop Media Group operates Canada's largest portfolio of Digital Out-of-Home (DOOH) advertising properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. Eyal has experience working on the digital strategy and implementation for large organizations like Capital One Financial, Sony Canada, Rogers and Legacy Leaders amongst others. His understanding of digital marketing and how multiple digital devices communicate and enhance the consumer experience and interactions with Digital Signage has made his opinions widely sought after.
