If there's one rule in Interactive, it's "The First One In, Generally Wins." Back in February 2006, when IAB Canada launched its Emerging Platforms Council, the iPhone was but a distant...
MIXX CANADA SPRING 2010
FULL-DAY CONFERENCE EVENT - TORONTO
* We'll be adding more Bios in the future, so make sure to check back frequently to see our updated list of Keynote and Panel Speakers
Keynote Speakers include:
Yvette Bernard, Interactive Media Specialist for Oxford Properties, Yorkdale Shopping Centre, leads all of Yorkdale's digital marketing initiatives. Over the past 10 years, Yvette has gained a mix of Client- and Agency-side experience, and was most recently Digital Projects and Account Manager, Retail with Dotfusion Interactive Inc., where she managed Clients including Jones New York, Town Shoes, First Canadian Place and Square One Shopping Centre.
Jeffrey Dickstein, Microsoft Advertising Solution Sales Executive - Gaming, focuses on driving innovation, revenue growth and thought-leadership across Microsoft's market-leading gaming platforms: including Massive, Xbox Live and Microsoft's casual gaming properties. Formerly from Ubisoft, Jeffrey oversaw product integration and in-game advertising sales for all of Ubisoft's titles, including the Tom Clancy franchises, CSI, and Rayman Raving Rabbids. In doing so, he established Ubisoft as one of the top sellers of integrated in-game advertising placements in the world, and recently won an Adweek Buzz Award for his integration of VISA into Ubisoft's CSI title. Prior to Ubisoft, Jeffrey was a Strategic Sales and Business Development Manager at Prima Games, a division of Random House Inc., where he worked with top VideoGame Publishers and was responsible for all B2B deals.
Claire Santamaria, Marketing Director for Oxford Properties, Yorkdale Shopping Centre, is well-known within the shopping-centre industry for designing visionary yet results-driven marketing campaigns that increase sales, traffic and real estate value for her retail partners. In fact, she's been recognized by the International Council of Shopping Centres with 8 awards to prove it. Prior to her work with Oxford Properties, Claire was a Marketing Director with shopping centre developers including O&Y Enterprise, Ivanhoe Cambridge and Morguard Investments.
Kamar Shah, Managing Director of Vortex Mobile, has been a major player in the telecom and entertainment industries for the last 15 years; and is seen as a pioneer, visionary and award-winning leader in Mobile services. During his career, he has been instrumental in connecting the world's largest brands with the innovative technology that they need to succeed and stand out from the pack, working with industry giants such as Microsoft, The Grammys, Nike, Coca Cola and Viacom properties. In his role as Managing Director of Vortex Mobile, Shah provides marketing and technology solutions that activate brand communications across the Mobile channel. With clients such as McDonalds, VW, Labatt's, Rogers, Dell, Scotiabank and Publicis, Vortex Mobile was recently ranked 17th in Profit Magazine's Hot 50 Emerging Growth Companies. Previously Kamar was the Global Head of Industry Marketing at Nokia based out of NY and Finland; and Head of Mobile Games, Digital Advertising & Sponsorship at Orange where he launched the some of the first Mobile services in Europe.
Rob Young, Senior VP Planning Services, PHD Canada, began his full-time media career at Maclaren Advertising in the mid 70's following his graduation from the University of Western Ontario. Just five years later (1979), Rob, along with his partners, founded Harrison, Young, Pesonen and Newell Inc., and built it into one of Canada's largest, independent, media planning and buying operations. In 2003, Rob and his partners later sold HYPN to Omnicom, a Fortune 500 Agency and marketing services holding operation based in New York City, and the company's name was changed to PHD Canada. PHD Canada and sister agency Touché PHD of Montréal are part of the worldwide PHD network with offices throughout the UK, Europe and North America. Rob has overseen PHD Canada's Media Planning and Media Research output for many of Canada's largest and most sophisticated Advertisers, including Unilever, Honda and Home Hardware; all the while developing a reputation for providing stellar research and support to various industry associations and media companies. He has also Chaired/Vice Chaired the Canadian Outdoor Measurement Bureau (1991-1996), the Print Measurement Bureau (2000-2003) and BBM Bureau of Broadcast Measurement's Board (1996-2003).
Eyal Zilnik, is Director of Business Development for Onestop Media Group. Founded in 2005, Onestop Media Group operates Canada's largest portfolio of Digital Out-of-Home (DOOH) advertising properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. Eyal has experience working on the digital strategy and implementation for large organizations like Capital One Financial, Sony Canada, Rogers and Legacy Leaders amongst others. His understanding of digital marketing and how multiple digital devices communicate and enhance the consumer experience and interactions with Digital Signage has made his opinions widely sought after.
