At MIXX Toronto on Sept. 29, 2008, mid-morning keynote Jacques Hervé Roubert, President and CEO of Nurun (Global), gave a rousing presentation on the power of the iPhone, and its role...
MIXX CANADA SPRING 2009
FULL-DAY CONFERENCE EVENT
March 5, 2009The Carlu
444 Yonge Street
7th Floor
Agenda
| 7:30am - 8:30am | Registration - MAIN LOBBY & Networking Breakfast |
| 8:30am | Opening Remarks |
| 8:30am - 9:30am |
Inside The Obama Social Media Marketing Juggernaut Jascha Franklin Hodge, the 29-year-old Co-founder of Blue State Digital was given just 9 days to create the My.BarackObama.com Website that would ultimately become the foundation of Barack Obama's precisionly-executed and history-making drive to the White House. From enabling credit card processing in the collection of campaign donations, to the use of user profiling and email communications to galvanize community-based canvassing and get-out-the-vote efforts; from the slicing and dicing of databases to maximize the effectiveness of old-school phone trees, to the automated scheduling of Obama's SMS text messages - Blue State has effectively made the case for why digital Agencies are best positioned to marry technology and marketing efforts that unleash the power of the people for Advertisers' brands. And while Blue State's embedded Director of New Media at Obama's campaign headquarters captained the campaign's push to external Websites such as MySpace, Facebook, YouTube and Twitter, Blue State's Website has remained the central emotional and financial hub of the Obama experience. Get the inside story on Obama's past Web and Social Media Marketing strategies, plus find out what's next, as Obama heads towards inauguration and his first term as the new "CEO" of the United States of America. |
| 9:30am - 10:30am |
Havas' Virtual Brand Network: The Next Sea Change In Digital Marketing? Don Epperson, Global CEO, Havas Digital was recently voted one of MediaPost's (US) Top 100 Media People, and will talk about Havas' new Virtual Brand Network, which allows Advertisers across the Havas' portfolio (including its Canadian operations), to better utilize the explosion of ad inventory that is currently available across the Web. The heart of the system is Havas' Artemis analytics platform, which has purportedly already profiled more than a third of the world's Online user population. Artemis, coupled with customer insights gathered over the entire history of Havas' digital marketing efforts, has allowed the Agency to create a dynamic Online Display ad trading system that manages Online inventory based on how the value of impressions fluctuates for Advertisers and their brands over time. Get insight into the implications of this new development for Advertisers, Agencies and Publishers, and find out why Havas' Virtual Brand Network could create the next "sea change" in digital marketing across the globe. |
| 10:30am - 11:15am | Refreshment, Networking Break |
| 11:15am - 12noon | Coming soon! |
| 12noon - 1:00pm | Networking Lunch |
| 1:00pm - 1:45pm | Coming soon! |
| 1:45pm - 2:30pm | Coming soon! |
| 2:30pm | Closing Remarks |
| 2:30pm - 3:30pm | Cocktails/Networking |
