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MIXX CANADA 2011
FULL-DAY CONFERENCE - TORONTO
Thursday, September 22, 2011The Carlu
Agenda
| 7:15am - 8:15am | Registration – MAIN LOBBY & Networking Breakfast |
| 8:15am | Opening Remarks |
| 8:30am - 9:30am |
The "Art- and Science-ification" Of Media Terence Kawaja, Founder, CEO, Luma Partners (US) The Science-ification of the Internet and related Digital technology has already occurred (consider how fast the Direct Response or Pay-For-Performance industry has grown in just these past few years), and will continue to cause massive change to a variety of industries – with Media sitting squarely in the path of the innovation/disruption frontier yet again. The transformation is driven by the four "horsemen" of Social, Mobile, Local and Real Time. The net winner, is of course, the Consumer: with lower cost content, increased choice and personalization. But even as we speak, many billions in market capitalization of large, incumbent players is still at stake, even as new entrepreneurial opportunities abound. Who wins, who loses and why should you care? And what about the Art-ification part of the equation? Terence Kawaja, advisor on over $300 *billion* worth of mergers and acquisitions to date – and strategic partner to many of the companies at the nexus of today's conflict ¬– gives his take on the ensuing melee still to come, and its implications on Digital advertising, both at the top, and bottom ends of the purchase funnel. |
| 9:30am - 10:45am |
"Rising Stars": Research + Results On The Effectiveness of the Internet's Newest Ad Celebrities Eileen Naughton, Managing Director, Digital Media Strategy, Google (Americas) Dana Toering, Director of Sales + Business Development, AOL Canada (CAN) Peter Farfaras, Solutions Specialist, Emerging Media, Microsoft Advertising (CAN) Internet Display revenues are back as the fastest growing ad format across the globe – and ground-breaking, large-format "Rising Star" ad units with Video, Rich Media, Social and data-driven content within, are a BIG part of the reason. Originally introduced in the US, the units now have traction with 35+ blue chip Advertisers including: Campbells Soup, CoverGirl, Ford Motor Company, General Mills and more; and have also been run in Canada. They promise grand canvases for brands, interactivity like never before, and even changing messages as consumers move through the purchase funnel. But do they really work? We'll find out what the latest research says and why, from creators of the new Billboard (Google), Portrait (AOL) and Filmstrip (Microsoft Advertising) units. |
| 10:45am - 11:15am | Refreshment, Networking Break |
| 11:15am - 12noon |
Interactive Video: Web + Tablet Showcase Jouari Santiago, Head Of Broadband Video, Shaw Communications Inc. (CAN) Mark McKee, Vice President, Marketing, TidalTV (CAN/US) As you’ll have heard in the previous session, Video is an important tool for Advertisers, and yet it made up only 2% of total CDN Online Ad Revenues in 2010 vs. 5.5% in the US. This is doubly inexplicable, as according to comScore, in March 2011 there were 22.5 million unique viewers in Canada -- or almost 90% of the total Internet audience age 15+ watching Online Video that month. What’s more, each viewer watched an average of 251 Videos and spent an average of 17.2 hours doing so. In the US, eMarketer estimates that only 68.2% of Web users of any age stream Online Video monthly. Clearly Advertisers need more convincing about the benefits of Video, as well as new opportunities for interactivity and customization that abound on Web, Tablet and Mobile platforms. So, that’s just what we intend to do! |
| 12noon - 1:00pm | Networking Lunch |
| 1:00pm - 1:45pm |
Mobile Branding: Lessons & Latest Trends Mark Thompson, VP, Application Services, Pelmorex Media Inc. (CAN) Melody Adhami, Partner, Plastic Mobile (CAN) Nussar Ahmad, Founder & CEO, Addictive Mobility (CAN) With ad revenues doubling each year and technology developers now hitting their stride, Mobile is without a doubt a key consideration with any company's Digital strategy. And while clients are keen (and correct), to want utilize its "always-on" and "location-based" functionality to drive m-comm and brick+mortar sales – what about Mobile's branding capabilities? Our Mobile phones are deeply-personal devices, and our panel of presenters will show how tapping into Mobile's one-on-one relationship-building strengths can ALSO drive dollars, by providing relevant content that re-invigorates brand image; using stunning visuals and touch interfaces to expose unknown product customizations; and even multiplying reach through viral campaign extensions. |
| 1:45pm - 2:30pm |
AMC's Walking Dead + More: How Social Media Listening Is Revolutionizing The TV Ad Buy Sarah Thompson, Strategic Account Director, Networked Insights (CAN) Well, we talked about Vampires last year and it's getting close to Halloween anyway, so why not invite Zombies to MIXX Canada? Sarah Thompson, Strategic Account Director at Networked Insights will share how brands, Agencies and service providers can apply insights gathered from Social data to improve TV campaign strategy, media planning + buying, content development and trans-media activations. We'll look at television shows such as AMC's The Walking Dead and CBS's Ringer to see how this intelligence can be applied for advertising and activations. Plus, Sarah will also share client success stories from BlackBerry, MTV, Miller Coors – and just to top it off – has more learning for all of us True Blood fans as well! |
| 2:30pm - 4:00pm | Closing Remarks, Cocktails/Networking |
