WELCOME TO IAB CANADA'S NEW MIXX CANADA CONFERENCE SERIES!

MIXX CANADA 2008
FULL-DAY CONFERENCE EVENT - MONTRÉAL

* We'll be adding more Bios in the future, so make sure to check back frequently to see our updated list of Keynote and Panel Speakers

Keynote Speakers include:

Michelle Blanc is a graduate of the first class of Master of Sciences in electronic commerce, with a specialization in management, in Canada. She is the founder and President of Analyweb, a consultancy company specializing in e-business management and marketing. Ms. Leblanc has authored numerous scientific, research, didactic and "how to" publications, and according to Wikio.fr, her blog at michelleblanc.com, is one of the most influential French techno blogs in the world. Her blog is also one of the favorites of the prestigious French portal Strategies.fr. She has been involved with analysis and implementation of cutting edge e-business related technologies, management and marketing activities and strategies in a wide range of industries. Ms. Leblanc has provided research and advice to Fortune 500 companies as well as SMB's, government agencies and associations. She is amongst the 50 Canadian experts consulted by Industry Canada in order to set the Canadian e-economy objectives and policies for internal and external presentations to such international forums as OECD.

Jacques Hervé Roubert is President and CEO of Nurun, a Quebecor Media company specializing in Interactive communications and technology services. With more than 30 years of experience in advertising strategy, branding and marketing, Mr. Roubert is recognized for building strong, long-lasting relationships with leading food, consumer goods and retail companies. To help major brands make the transition from the offline to the Online world, Mr. Roubert founded Cythère in December 1995. A pioneering Interactive communications agency with offices in Paris and New York, Cythère designed award-winning Websites for major global brands such as Groupe DANONE, L'Oréal, Club Med, Bouygues, FNAC and Ricard. To expand the agency's international reach, Mr. Roubert sold Cythère in January 2000 to Informission, a Quebecor subsidiary that later became Nurun Inc. Mr. Roubert also has extensive agency experience. In 1977, he joined Havas Conseil (now Euro RSCG) and was later named partner of this affiliate of Havas, a leading French publishing and multi-media firm. From 1986 to 1988, Mr. Roubert was director of development for the Paris division of Young & Rubicam. From 1988 to 1990, he served as general manager of Boulet, Dru, Dupuy, Petit (now TBWA), a communications and advertising consulting agency. Until 1995, Mr. Roubert was general manager of Groupe France Young & Rubicam. Mr. Roubert is a graduate of ESSEC Business School (École Supérieure des Sciences Économiques et Commerciales), one of Europe's largest business-management schools, located in Paris.

Panel Speakers include:

Fabienne Callu, Vice-president, Strategic Planning, currently handles the relationship marketing strategic planning at Blitz. She brings more than 15 years of relationship marketing experience, as well as management and planning skills acquired on several accounts in Canada and Europe. During her time at Blitz, she has implemented several relationship marketing campaigns, which have successfully leveraged highly-targeted approaches such as mailing, emailing and loyalty programs. She constantly works to expand the knowledge database of her clients, master its segmentation, and provide strategic "triggers." Her strategic vision and sense of synthesis allow her to quickly target key communication elements, and to provide her team with clear direction on project development.

Mark Coleman is Google's North America Sales Director for Rich Media, Video and Emerging Publisher Solutions. Prior to joining DoubleClick (now Google), Mark was a Madison Avenue advertising executive, responsible for developing strategic advertising campaigns for a variety of Fortune 100 clients. In 1999, he made the move to the dotcom world, and subsequently introduced and developed numerous Rich Media and In-stream Video Solutions for the U.S. Online Agency community. At Google, he is responsible for driving sales across the whole of North America, through both Publisher partnerships and Rich Media/Video solutions.

Pierre Côté founded eMarketing, Canada's first Internet-based branded content agency back in 1994. Prior to founding eMarketing, he used the Internet as a research tool for his independent radio show, radio65. Graduating with a major in marketing from l'École des Hautes Etudes Commerciales de Montréal, (University of Montreal Business School), he first worked in retail advertising and then media buying, before becoming the first on-air cyberculture commentator for the MusiquePlus video channel in 1995. In 1998 he left the dotcom world, and worked exclusively as a producer/director in television -- working on network prime time reality shows, current affairs, entertainment and multicam studio programs. By 2006, after he wrote, directed and produced an independant short film, Pierre realised that the real opportunity for him to continue his development in fictional content was not on television, but mostly on the Internet. So, Pierre returned to his first love, and created GRAMSCLO a studio dedicated to producing branded Video content for the Internet. After one particularly intense reality-fiction Video series with Quebecor, however, Pierre discovered that linear Video content on the Internet was not going to be the future after all… Instead, Alternate Reality Games (ARGs), with their broader, more Interactive and true consumer engagement would be. Pierre's mission now, is creating, producing and directing ARGs. Because Canada is a small market, Pierre is proffering his talent on the global stage, and looking forward to working with some of the best creators in the world, on a variety of new projects.

Dominique-Sébastien Forest is General Manager, Digital Media and E-Commerce for Canoe.ca. In this role, he is responsible for Canoe's digital content, social media, Online dating, search and wireless distribution strategy. He is also in charge of building and operating a new e-commerce global environment for Quebecor Media's Online activities. Mr. Forest was previously Vice President, Business Development at Puretracks, a North American leader in the development of online music platforms. Mr. Forest also founded Creative Research and Technology, Canada's first company specializing in advergaming, and has served as Marketing Manager with Insight.com. Mr Forest is recognized for his ability to market innovations and develop effective commercialization strategies with emerging products. He has been a speaker in numerous events in Canada, the United States and Europe, and is also member of the Board for the Interactive Advertising Bureau (IAB) of Canada, and an advisor for the Mobile Experience Innovation Center.

Ryan Hystead is a Sales Strategist with Yahoo! Canada focusing on Video. In this role, Ryan works with advertisers, vendors and Yahoo! properties on sales production and custom solutions relating to Rich Media, Takeovers and Video. Earlier this year, Ryan pioneered the introduction of Clickable and Interactive Video ad formats for Yahoo! Canada advertisers. Ryan came to Yahoo! Canada after six years at VFM Interactive, a Rich Media content development and management company focused on the travel industry, where he was Director of Fulfillment. In his role at VFM, Ryan led the production and distribution of Rich Media content including Video across third party Online travel agents and client brand sites. Prior to his tenure at VFM, Ryan was with the New Ventures team at Toronto Life Magazine and TorontoLife.com.

Chris Johnston is the Director of Advertising Product Management at Brightcove, where he develops and implements strategies surrounding Brightcove's Online video advertising efforts. For more than 15 years, Chris has worked in product management, product marketing and product development, at small, private startups as well as in larger and publicly traded companies. From 2000 until earlier this year, he was Director of Products at Viewpoint, where he led the planning and development of their rich media ad serving platform and oversaw the acquisition and integration of Unicast. Prior to Viewpoint, he was Product Manager at then Microsoft-owned Softimage, a Montreal-based developer of high-end 3D animation software for the film, post-production, and games industries. Chris studied computer science and computer graphics at Hampshire College in Amherst, Massachusetts, and holds a B.A. in Behavioral Sciences from Concordia College New York. He is currently working towards an M.A. in International Affairs at the New School in New York City.

Laurence Ohayon, Group Account Director, Blitz constantly demonstrates innovative thinking in the management of her numerous relationship marketing accounts, such as Bell Canada and Canada Post Corporation. As Account Group Director, Laurence supervises the team in the daily management of the account, and actively contributes to creative strategic development. Since her arrival at Blitz, 9 years ago, Laurence has demonstrated strong leadership in the management of her clients. The combination of her experience and leadership, allows her to clearly understand her clients' challenges and opportunities.

Olivier Sefler is Associate Director, Marketing Communications at Cogeco Cable, and has played a key role in implementing & building the e-marketing communication channel over the past couple of years. Cogeco's marketing campaigns are now fully supported by an integrated Online marketing strategy which covers both the Ontario and Quebec market. Some of these Online initiatives include an acquisition microsite (www.completeconnection.ca), personalized e-newsletters, geo-localized Online banners and SEM (Search Engine Marketing). Olivier has been working in the field of marketing communications for the past 10 years, both on the client and agency side (Publicis Group). He is also actively involved in the e-marketing industry as Vice President of IAB Canada's Quebec Advertiser Council. Olivier holds an M.B.A. in Marketing and a Bachelor degree in Finance/Marketing from HEC Montreal. Originally from Paris, France, Olivier Sefler lives in Montréal.

Neil Sweeney is Senior Vice-President of Business Development and Sales (North America), at StreamTheWorld. Neil Sweeney has over 10 years experience in the Canadian media industry. Most recently he worked as the Director of Business Development & Strategy at Canwest Inc., where he was responsible for developing the strategic plans for Mobile, Online and Digital Signage. During that time, Neil was also directly involved in the due diligence and execution that led to the merger of Canwest and Alliance Atlantis, as well as the deal that brought Comcast's E! Entertainment channel to Canada. In addition to his experience at Canwest, Neil offers a unique perspective on media, having consciously worked for organizations that cater to the different aspects of the media business so as to develop a complete understanding of the media landscape. Over the past ten years Neil has acquired Radio experience via Standard Radio, TV experience through Canwest and CTV and Out of Home experience during the early days of ENN (now Captivate). Neil has been the recipient of numerous academic and business awards. Just last year, Neil won a Gold medal at the 2007 Media Innovation awards for his integration of Mobile technology into the Grammys' award show -- an initiative that the Grammys have since taken global. While at Canwest, Neil was also responsible for moving US-based primetime programs Online, through deals with Paramount (Survivor) and Deal or No Deal (Endemol). Neil holds a BA from Carleton University and an MBA from the University of Edinburgh.

Vianney Tremblay is a founding partner of TOXA, a leading Montreal creative agency. As the Director of Strategy and Producer, he is responsible of overseeing major projects. He recently produced www.mtl12.com a Website that won numerous awards including FWA Website of the Day, Boomerang Grand Prix, Applied Arts Interactive Awards. The project is the Interactive counterpart of Montréal in 12 Places, a TV documentary series about Canada's second biggest city, on which he was also Executive Producer. He cofounded Urbania Magazine, a magazine that hasn't stopped making waves in Québec since its creation in 2003. A media darling with a loyal fan base, the magazine is recognized and appreciated for its bold and original point of view about society. As a strategic thinker, Vianney Tremblay has helped various companies reposition their brands and develop communication platforms in recent years. He believes that the capacity for a brand to adapt to all mediums is key to its success. He holds a bachelors degree in marketing and communication from Université du Québec à Montréal.

Sébastien Viau is VP Client Services, Revolver 3. Sébastien has been working in Interactive communications for more than ten years. His experience and curiosity allow him to speak your language, whatever the industry. At BBDO, he was Director of Interactive Communications, responsible for managing communication, marketing and e-marketing strategies for accounts such as Labatt Breweries, Daimler Chrysler, Alcan, Bombardier and Saputo. After developing, as the Director of Marketing and Communication, the international marketing strategy of the sport clothing company Orage, Sébastien took on other challenges at Nurun, as the Group Director, Client Services. In both cases, he supervised strategic teams while developing communication and marketing strategies for clients such as Vidéotron, L'Oréal and Quebecor Media. He brings to Revolver 3, more than a decade of experience in client relationship management and creative strategy development. Most importantly, Sébastien brings the leadership which is the key to your project's success.