At MIXX Toronto on Sept. 29, 2008, mid-morning keynote Jacques Hervé Roubert, President and CEO of Nurun (Global), gave a rousing presentation on the power of the iPhone, and its role...
MIXX CANADA
FULL-DAY CONFERENCE - MONTRÉAL
October 6, 2008Montréal Marriott Château Champlain
1 Place du Canada
Agenda
| 7:30am - 8:30am | Registration & Networking Breakfast |
| 8:30am | Opening Remarks |
| 8:30am - 9:30am |
Building Your Business By Blogging Technorati, the undisputed centre of the Blogging universe, now tracks over 112 million individual Blogs. Technorati further estimates that over 175,000 new Blogs are launched each day. Aggregated together, Blog sites and the pages within them have now become valuable real estate for advertisers wishing to extend their Display reach. But aside from this, can actually authoring and maintaining a corporate Blog drive results to your bottom line? Or are the potential gains offset by the time, resources and legal risks involved? Coca-Cola, Dell, GE, GM, IBM and many others seem to be up for the challenge… But here's your chance to find out for yourself, as we explore the state of the Blog nation 10 years after its inception, and how small, medium and large-scale advertisers are using Blogs to build their brands and businesses. Keynote Speaker: Michelle Blanc, Founder and President, Analyweb |
| 9:30am - 10:30am |
Video: 5 Ways Two years after IAB Canada's inaugural Online Video in Canada event, a lot has changed across the Canadian Video landscape. Pre-roll Video ads are now being used to monetize Online Audio streams; overlay Video ads have evolved into several competing forms; and HD, sweetspots, RSS-fed ad creative and Widgets are all being utilized to drive Video ad engagement. Meanwhile, branded Video players are gathering both Publisher and Advertiser fans of all types; and a set of best practices similar to those used in Search Engine Optimization is now being used to boost success in the viral marketing arena. Confused? Don't worry. Our panel of experts will help you understand how each of Video's next generation of advertising products can be used to drive your brand and your business. Panelists: Neil Sweeney, SVP Business Development and Sales (North America), StreamTheWorld Ryan Hystead, Sales Strategist, Yahoo! Canada Mark Coleman, North America Sales Director for Rich Media, Video and Emerging Publisher Solutions Chris Johnston, Director of Advertising Product Management, Brightcove Pierre Côté, President, Gramsclo Moderated by: Dominique-Sebastien Forest, General Manager, Digital Media and E-Commerce, Canoe.ca |
| 10:30am - 11:00am | Refreshment, Networking Break |
| 11:00am - 12noon |
Ready, Set, iPhone! Inspired by the US launch of the iPhone in June 2007, L'Oréal Paris and Nurun, a global interactive communications agency, seized the opportunity to develop the first beauty portal specifically designed for Mobile platforms. The team set three objectives for the Mobile initiative: enhance the image of L'Oréal Paris as a leader and innovator (especially in the eyes of influential early adopters); add another layer to the brand's Interactive communications; and use this pilot project as the first step toward developing a broader Mobile strategy. Why leap over Mobile-based SMS, Display and Search advertising and head straight into a content play on the iPhone? One reason might be, that although it's owned by less than 2% of Mobile phone users globally, those same iPhone users account for over 75% of all videos viewed via mobile handsets -- allowing for increased opportunities for engagement with L'Oreal brands. Another reason might have been the promise of GPS-based ad targeting (think point of sale stimulus). But you'll never know -- unless you attend this landmark presentation. Keynote Speaker: Jacques Hervé Roubert, President and CEO of Nurun (Global) |
| 12noon - 1:00pm | Networking Lunch |
| 1:00pm - 1:45pm |
Lessons in Direct Response: E-mail Marketing Wins For Air Transat and Canada Post
As it turns out, the rumours of the demise of E-mail marketing, have been greatly exaggerated… Although it's currently estimated to account for only one percent of the total Online Advertising Revenue in Canada; and has indeed been made more challenging with rapidly changing ISP authentication and anti-spam efforts -- not to mention the advent of RSS and Social Media E-mail applications -- E-mail marketing remains as one of the most valuable options in today's digital marketing mix. So how are today's marketers using E-mail to drive revenue and ROI within the vast databases they have created over the years? Find out, in this engaging presentation that covers both B2C and B2B targets. Presenters: Fabienne Callu, Vice-president, Strategic Planning, Blitz Laurence Ohayon, Group Account Director, Blitz |
| 1:45pm - 2:30pm |
The Client Of The Future For years now, every media pontificator and pundit who could, has called for a change in the Agency model in order to better represent Advertisers' interests in the rapidly-expanding digital arena. Agencies have reacted to the call, and while some still hide their head in the sand, many more have taken up the challenge with gusto. Agencies that were once the most stalwart planners and purveyors of TV-only campaigns and creative, have purchased leading-edge digital agencies and placed them at the top of their corporate org charts. Some have gone a step further, by purchasing digital assets such as Online ad servers and ad networks; striking preferred-provider deals with digital image banks; or setting up emerging media research labs of their own. Sadly, only a handful of Advertisers can brag about anything even remotely similar. Do today's Chief Marketing Officers have the resources and upper-level support to forge effective digital strategies for their organizations? Or are their companies so risk averse they will never dip more than a toe in the digital world? What's the model for Client of The Future? Inquiring minds want to know… Panelists: Vianney Tremblay, Founding Partner, Director of Strategy, TOXA Sébastien Viau, Vice President Strategy, Revolver 3 Olivier Sefler, Associate Director, Marketing Communications, Cogeco |
| 2:30pm | Closing Remarks |
