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MIXX CANADA 2010
FULL-DAY CONFERENCE - MONTRÉAL
Thursday, October 1, 2009Sheraton Centre Montréal
1201 René-Lévesque Blvd W
Agenda
| 7:30am - 8:30am | Registration & Networking Breakfast |
| 8:30am | Opening Remarks |
| 8:30am - 9:30am |
The Top Digital Trends To Watch In 2010 (presented in English) Steve Rubel, SVP, Director of Insights, Edelman Digital (U.S.) Just when you thought you had your Interactive strategy pinned down and ready to build out, along comes yet another wave of digital innovation to erode the foundation that it's built upon. The bad news, is constant change seems to be encoded into the very DNA of the digital universe... The good news, is just as fast as things fall apart Online, they aggregate back together into discernible patterns that savvy Advertisers can exploit. So, which trends and technologies should Advertisers place on their "watch list" today, tomorrow or not at all? What's "Lifestreaming," "Media Reforestation," "The Baby Monitor Principle" and "Attention Crash" -- and how can understanding and leveraging these phenomena keep your business on solid ground for years to come? Attend this session with one of the world's leading brand advisors, and you'll find out! |
| 9:30am - 10:30am |
Fresh Perspectives On Building Offline Retail With Online Tactics (presented in English & French) Elizabeth Margles, Vice President of Marketing, Joe Fresh Style at Loblaw Companies Ltd. (CAN) Less than three-and-a-half years after its launch, Joe Fresh is now the second-largest clothing brand in Canada, and is on track to reach $1-billion in yearly sales by the end of 2010. Offering high-quality, affordable, environmentally-friendly clothing, accessories -- and now cosmetics -- updated every 10 days or so, has no doubt made life a lot easier for harried shoppers. But it's also helped Loblaw hold its ground, first against heavy-hitting mega U.S.-based retailer Wal-Mart; and now versus invading American Apparel, H+M and Sephora. So what's Joe Fresh's secret? Simply this: using Online tactics to build both the brand and sales, BEFORE expanding the ad campaign to TV. Not convinced it's doable? No worries, non-believers are welcome to this "Web-first" revival meeting. |
| 10:30am - 11:00am | Refreshment, Networking Break |
| 11:00am - 12noon |
TV, Online and Mobile: New Research On How 3-Screen Advertising Drives Attention, Engagement, Recall AND... Gets Consumers' Pulses Racing! (presented in English) Didier Mormesse, Senior Vice President Advertising Sales, Research & Development & Audience Insight, CNN International (FRA) OK, say you're not Joe Fresh, and you've started with a TV-based plan, and are wondering if advertising on the Online Display, Video and Mobile content of one of your major media suppliers is worth it, given that there's substantial audience overlap across all three channels. Recent research by CNN International shows how brands who choose multimedia campaigns to communicate their advertising messages can not only boost ad recall, but how emotional and physiological responses to ads are heightened in both the Online and Mobile channels, leading to marked increases in active attention and engagement versus other media. Banner blindness begone! |
| 12noon - 1:00pm | Networking Lunch |
| 1:00pm - 1:45pm |
Mobilution: Evolving Successes In Mobile Marketing (presented in English) Adrian Schauer, Managing Partner, Vortex Mobile (CAN) Mobile advertising promises unparalleled capabilities, but has yet to fully establish itself as a mainstream marketing channel. Nevertheless, leaders in the space are innovating and testing a variety of sophisticated strategies that go beyond SMS and basic Mobile banners, and that are slowly but surely beginning to ignite the channel. Gone are the days of using Mobile for simple reach and demographically-targeted campaigns. Instead, in this rapidly changing landscape, third party developers are now keying in on new types of creative content, apps and ad units that target Smart Phones in order to gain superior engagement opportunities -- even if low Smartphone reach might make that strategy seem counter-intuitive. Mobile's time may finally have arrived… |
| 1:45pm - 2:30pm |
Creating Big Digital Ideas? Yes you Cannes! (presented in English & French) Normand Miron, Director, Inpix (CAN) Like Lars Bastholm, Normand Miron is no stranger to awards... With over 120 prizes atop his mantle plus a roster of clients including Volkswagen, Budweiser, Johnson & Johnson, Air Canada, Rogers Wireless and l'Oréal Paris all singing his praises -- Miron eats, sleeps, breathes (and blogs!) creative. In this session, he reveals just the tip of an iceberg-sized collection of interactive creative that is guaranteed to inspire, delight... and motivate! |
| 2:30pm | Closing Remarks |
