At MIXX Toronto on Sept. 29, 2008, mid-morning keynote Jacques Hervé Roubert, President and CEO of Nurun (Global), gave a rousing presentation on the power of the iPhone, and its role...
IAB CANADA'S MIXX CANADA CONFERENCE SERIES CONTINUES!
Don't Miss Our MIXX Canada Spring 2009 Full-Day Conference Event:
March 5, 2009, Toronto
We're back with another full-day event, packed with a host of new digital marketing topics, plus speakers from Canada and across the globe.
MIXX Canada Spring 2009 International Keynote speakers include:
Inside The Obama Social Media Marketing Juggernaut
Jascha Franklin Hodge, the 29-year-old Co-founder of Blue State Digital was
given just 9 days to create the My.BarackObama.com Website that would ultimately become
the foundation of Barack Obama's precisionly-executed and history-making drive to the
White House. From enabling credit card processing in the collection of campaign donations,
to the use of user profiling and email communications to galvanize community-based canvassing
and get-out-the-vote efforts; from the slicing and dicing of databases to maximize
the effectiveness of old-school phone trees, to the automated scheduling of Obama's
SMS text messages - Blue State has effectively made the case for why digital Agencies
are best positioned to marry technology and marketing efforts that unleash the power
of the people for Advertisers' brands. And while Blue State's embedded Director of
New Media at Obama's campaign headquarters captained the campaign's push to external
Websites such as MySpace, Facebook, YouTube and Twitter, Blue State's Website has
remained the central emotional and financial hub of the Obama experience. Get the
inside story on Obama's past Web and Social Media Marketing strategies, plus find
out what's next, as Obama heads towards inauguration and his first term as the
new "CEO" of the United States of America.
Don Epperson, Global CEO, Havas Digital
Don Epperson was recently voted one of MediaPost's (US) Top 100 Media People,
and will talk about Havas' new Virtual Brand Network, which allows Advertisers
across the Havas' portfolio (including its Canadian operations), to better utilize
the explosion of ad inventory that is currently available across the Web. The
heart of the system is Havas' Artemis analytics platform, which has purportedly
already profiled more than a third of the world's Online user population. Artemis,
coupled with customer insights gathered over the entire history of Havas' digital
marketing efforts, has allowed the Agency to create a dynamic Online ad trading
system that manages Online inventory based on how the value of impressions
fluctuates for Advertisers and their brands over time. Advertisers, Agencies
and Publishers across Canada need to attend the MIXX, to see why Havas' Virtual
Brand Network could produce the next "sea change" in digital marketing across the globe.
More great speakers to be announced soon!
Tickets:
IAB Members:- Earlybird: $200.00*
- Regular: $275.00
- Earlybird: 250.00*
- Regular: $325.00
