"Bad companies can't hide behind great ads anymore."Corporations have incredible influence on the world we live in and that's given them free reign to pollute, collude and mislead Consumers, but...
IAB CANADA'S MIXX CANADA CONFERENCE IS BACK!!
Real-Time/Human:
Innovations In Efficiencies, Ideas and Consumer Experiences In Digital Marketing
Winning the ad race is easy:
- 1) Do research to gain insights into Consumers' needs and wants;
- 2) Make products that help make Consumers' lives, and the world around them better;
- 3) Tell your brand story to Consumers with breakthrough creative;
- 4) Plan and execute paid, owned and earned media to amplify the brand story across Traditional, Online, Mobile and Social channels; and,
- 5) Optimize as many channels as possible, on-the-fly, now, for next time.
Although it sounds simple, as the pace of CHANGE in the Digital world accelerates, and the reams of data regarding Consumers' reactions to that change wait to be injected into marketing-mix models, the time between business planning and implementation cycles has been shortened to such an extent, that Marketers (and many Agency and Publisher players) without the heft to purchase the right intelligence and tools to do the job, have found it difficult to collect and analyze the key insights generated by Digital channels before the whole system just up and mutates again.
Fortunately, some things DON'T change: Like the way Creative types keep coming up with ways to help you get NAKED in front of Consumers and create MAGNETIC CONTENT that appeals to the Human side of your business
Fortunately, some things DO CHANGE: Like the way Publishers, Ad Agencies and Technology Providers keep driving toward EFFICIENCIES that allow REAL-TIME data to OPTIMIZE your business.
Register for MIXX Canada TODAY! and learn:
- Why Consumers want Brands to get NAKED now!
- How Marketers' ad priorities, strategies and spend are changing across the globe:
- Why MAGNETIC CONTENT + BIG ideas still matter in Digital;
- How innovations within the RTB/Ad Exchange ecosystem are leading to data-driven efficiencies in both Real-Time media buying, as well on-the-fly creative optimizations;
- How paid, owned and earned Social Media campaigns that run across multiple platforms can be amalgamated into a single control panel that measures the true ROI for every dollar spent;
- How CMO Dashboards that pull all of the above lines of business together, are already making in-roads.
The new future of Digital is waiting for you at MIXX Canada - Register TODAY!!
MIXX Canada Spring Keynote Speakers Include:
- Jeff Rosenblum, Documentary Filmmaker "The Naked Brand", Co-President and co-founder, Questus (US)
- Geoff Ramsey, CEO and co-founder, eMarketer (US)
- Randy Weyersberg, Vice President Marketing, Canadian Tire (CAN)
- Steve Mykolyn, Chief Creative Officer, Taxi (CAN)
- Sheldon Owen, CEO, Unified, (US)
- Wendy Robertson, CEO and Co-founder, Kneebone (CAN)
PLUS... Our RTB Panel includes:
- James Aitken, Managing Director, North America, The Exchange Lab
- Andrew Casale, Vice President Strategy, Casale Media
- Chris Williams, SVP, Managing Director, Media Contacts
- Tessa Ohlendorf, Associate Director, Mindshare
And more...
Tickets:
IAB Members:- Earlybird: $200.00*
- Regular: $275.00
Non-members:
- Earlybird: 250.00*
- Regular: $325.00
